I had the opportunity to work with Yousendit during their rebranding process. The first video we created tells the story of Hightail and explains why the name change was necessary. I also created a nifty brand experience video. The new name Hightail conveys speed and agility really helping people to "get it done". I wanted to convey this speed and agility in the brand experience video. Many thanks all the creatives in the wonderful city of Orlando who helped me tell this story. Check out the story video here.