Photographer & Director
persil_cat1.jpg

persil

  Persil  - Laundry Purrfection  I collaborated with The Famous Group & TBWA\CHIAT\DEY to design a “laboratory” operated by cats. Precise casting and training of our feline friends produced an undoubtedly cute, and effective online commercial for Persil – proving that the pickiest of cats, prefer Persil. In it’s first two weeks online, it garnered over 500,000 views by simply sharing.

Persil - Laundry Purrfection

I collaborated with The Famous Group & TBWA\CHIAT\DEY to design a “laboratory” operated by cats. Precise casting and training of our feline friends produced an undoubtedly cute, and effective online commercial for Persil – proving that the pickiest of cats, prefer Persil. In it’s first two weeks online, it garnered over 500,000 views by simply sharing.

Client: Persil
Agency: TBWA/CHIAT/DAY

The Famous Group:
Managing Director: David Kwan
Supervising Producer: Bobby Marsden
Director: Jonpaul Douglass

Line Producer: Donna Waxstein
Production Supervisor: Russel Sher
1st AD: Ian Stoker-Long
DP: Colin Ardnt
Gaffer: Ben Salvetti
Production Designer: Bruce Shibley
Lead Animal Trainer: Janine Aines