Persil - Laundry Purrfection

I collaborated with The Famous Group & TBWA\CHIAT\DEY to design a “laboratory” operated by cats. Precise casting and training of our feline friends produced an undoubtedly cute, and effective online commercial for Persil – proving that the pickiest of cats, prefer Persil. In it’s first two weeks online, it garnered over 500,000 views by simply sharing.

persil